Our story

Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering products that target specific style problems and transform them. For salon-calibre results you can see and feel.

We learnt that to get there, the solution must be tailored to your hair’s specific needs. So, we made it our mission to crack the differences behind exactly what makes blondes brighter, brunettes shine, and frizz an ancient memory. Our products are fuelled by an understanding of what makes each individual hair type unique. To help your style meet its perfect match.

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